Elizabeth Mansfield is a seasoned technical sales and marketing strategist with over 12 years in the high-tech industry. Her entrepreneurial track record includes various executive leadership roles in emerging technology firms as well as two of her own successful start-ups.
As a catalyst for growth in companies both large and small, Mansfield has trained and managed numerous sales teams toward improved profitability, led multiple technical practice development initiatives and developed strategic partnership programs with companies such as Microsoft, EPIC and IBM. She has been personally responsible for selling a range of multi million dollar solutions from custom software development projects to high-end packaged solutions and implementations.
Mansfield has also provided business analysis and management consulting to small and medium sized businesses throughout the US. She is a highly proficient written and oral communicator with an aptitude for problem identification, ideation and a keen ability to generate creative solutions.
At Lumina, Mansfield brings an expertise in B2B, business development and marketing with a passion for helping high-tech entrepreneurs reach their next stage of growth. Her focus is primarily on sales strategy/methodology, market differentiation, penetration and messaging, vertical and channel development and social media strategy.
In April 2010, Elizabeth was named “Woman on the Way” by NAWBO (National Association for Women Business Owners) for her innovation, breakthrough success and documented growth potential.
Mansfield received her BA in Communications from St. Catherine University and her MBA in Management from the University of St. Thomas.
As a catalyst for growth in companies both large and small, Mansfield has trained and managed numerous sales teams toward improved profitability, led multiple technical practice development initiatives and developed strategic partnership programs with companies such as Microsoft, EPIC and IBM. She has been personally responsible for selling a range of multi million dollar solutions from custom software development projects to high-end packaged solutions and implementations.
Mansfield has also provided business analysis and management consulting to small and medium sized businesses throughout the US. She is a highly proficient written and oral communicator with an aptitude for problem identification, ideation and a keen ability to generate creative solutions.
At Lumina, Mansfield brings an expertise in B2B, business development and marketing with a passion for helping high-tech entrepreneurs reach their next stage of growth. Her focus is primarily on sales strategy/methodology, market differentiation, penetration and messaging, vertical and channel development and social media strategy.
In April 2010, Elizabeth was named “Woman on the Way” by NAWBO (National Association for Women Business Owners) for her innovation, breakthrough success and documented growth potential.
Mansfield received her BA in Communications from St. Catherine University and her MBA in Management from the University of St. Thomas.