Leary Gates is the founder and principal owner of Lumina where he advises market-leading and emergent technology companies.

Prior to founding Lumina in 1995, Gates held a number of technical and management positions with Cray Research, the supercomputer market leader. While there, he founded the CraySoft business unit and was responsible for all worldwide business unit activities including development, marketing, sales and administration. He also developed and deployed market entry and exit strategies for other Cray Research product and business segments.

At Lumina, Gates brings both business development and marketing expertise to help shape client business strategies to be more market driven. His primary emphasis is identifying buying behaviors and developing corporate strategies that increase business value and penetration in targeted market segments. Gates’ expertise also includes using corporate positioning, brand development and partnership alignment to create a competitive advantage.

In addition to Lumina, Gates co-founded SoftwareMinds, the online resource for business operations information tools for the software industry. He is the author of the three editions of Effective Software Marketing Practices, published by Culpepper & Associates and SoftwareMinds.

Gates serves on the board of several technology start-ups and is passionate about helping other entrepreneurs build their companies and their teams. You can learn more about Leary at his personal website .

  • Leary is a strong leader with a good sense of market dynamics. His pratical business sense and his no nonsense approach are valuable skills from which any organization would benefit.” - Helen Corey, Managing Director, Chelsea Capital & Former COO, Citigroup
    Leary assisted our company during critical times in the formation of our business to provide insight and guidance on marketing / branding strategy. He is a skilled marketing and sales leader and has a keen understanding of the information technology services industry. The results we have experienced from Leary's work have been outstanding and I highly recommend him.”– Jeff Olejnik, CEO,
    Assurity River Group
    I worked with Leary and Lumina in 2000 to develop a new brand strategy for what became Navitaire in the airline travel sector. Leary has always been a very creative thinker and brought significant leadership to that engagement, not to mention that he is a pleasure to work with as well.”– Chris Gardner, Former COO, Navitaire